Work underway on $2.2 billion Hard Rock projects in Florida


Hard Rock International plans to complete the combined $2.2 billion expansions of the Seminole Hard Rock Hotel & Casino Tampa and the Seminole Hard Rock Hotel & Casino Hollywood this year October.

The world’s first guitar hotel and casino complex at the Seminole Hard Rock Hotel & Casino Hollywood is on track to open Oct. 24, according to the company.

It follows the Oct. 3 grand opening of a major expansion of the Seminole Hard Rock Hotel & Casino Tampa, which is Florida’s largest casino.

The expansion projects are underway at the two Four Diamond flagship casino-resorts of the Seminole Tribe of Florida, which owns Hard Rock International and operates both entertainment destinations.

The $1.5 billion expansion of the Seminole Hard Rock Hotel & Casino Hollywood includes a guitar hotel that can be seen for miles. Like a beacon, it stretches 450 feet into the South Florida sky.

“The guitar tower will attract casino players and other visitors from throughout the country and around the world,” Hard Rock International Chairman and Seminole Gaming CEO Jim Allen stated. “It will put South Florida on the map as a world-class gaming destination, and it will have a huge economic impact on Florida. The gaming industry will never be the same.”

The iconic guitar tower resembles back-to-back guitars, with six illuminated guitar strings on each side. It includes 638 luxury oversized guestrooms and suites. Complementing the guitar tower is a new seven-story guestroom tower along the south side of the new pool complex. It features 168 guestrooms and swim-up suites. Added to the 465 guestrooms and suites in the resort’s existing hotel tower, the expanded hotel and casino complex will offer a total of 1,271 guestrooms and suites.

In addition, Seminole Hard Rock Hollywood is investing more than $125 million in a new state-of-the-art Hard Rock Live, the new theater-style performance venue for 7,000 guests. Designed by Sceno Plus, the new Hard Rock Live is set to host entertainment acts, broadcast productions, award shows and more.

Upon its completion, Seminole Hard Rock Hotel & Casino Hollywood will feature 19 distinct restaurants and 20 bars and lounges.

The integrated resort will also unveil a new spa featuring more than 40 treatment rooms, dry and wet lounges, 150,000 sq. ft. of premier meeting and convention space, a 26,000-sq.-ft. retail promenade, and more.

Architect of record for the expansion of Seminole Hard Rock Hotel & Casino Hollywood is Klai Juba Wald of Las Vegas. Interiors design is handled by the Rockwell Group of New York and Wilson Associates of Dallas, New York and Los Angeles. Landscape designers are EDSA of Fort Lauderdale.


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