One Daytona partners up with Prime Group on multi-million dollar project


Developer One Daytona selected Hollywood, Fla.-based Prime Group as its residential partner.

Initial planning is already underway for a 250-unit rental apartment community designed for Phase 2 of One Daytona, Orlando Business Journal reports.

“We share International Speedway Corp.’s vision for One Daytona as a premier mixed-use community focused on sustainability and the future with a distinct connection to the Daytona International Speedway,” said Prime Group CEO Larry Abbo. “By serving as both the hotel and residential developer, we are committed to its success and believe the Daytona Beach market is ideally suited for this unique residential offering.”

Prime Group has grown to be a leading real estate equity, debt, investment and operating platform. “We’re proud of how our two key teams – Prime Finance and Prime Residential – provide innovative solutions and resources to meet our customers’ diverse needs,” the company says on its website.

Prime Group has proposed a four-story midrise campus on the east side of the property, along with a garden-style complex northwest of Cobb Theatres.

The $236.1 million first phase of One Daytona is set to include 300,000 sq. ft. and is set to open by 2017.

One Daytona is being developed by International Speedway Corp. with Legacy Development as a consultant.


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