ISC selects VCC as general contractor for $120+ million ONE DAYTONA project


International Speedway Corporation (ISC) has selected VCC as its general contractor for ONE DAYTONA as the projected $120 to $150 million project takes shape.

VCC will oversee the construction of ONE DAYTONA’s retail, dining and entertainment uses as well as the project’s two-level parking deck. The company will also lead the construction efforts on Victory Circle, ONE DAYTONA’s central gathering space. VCC’s Tampa Bay office will oversee the project.

“We are thrilled to be announcing VCC as our general contractor for ONE DAYTONA,” said Jeff Boerger, ISC’s vice-president of corporate development.  “VCC has an outstanding national reputation for quality and a proven track record of leading and managing the development and construction of some of the most engaging mixed-use environments in the country.”

A rendering viewing down Daytona Blvd.

ONE DAYTONA will also include a 67,000-sq. ft. Bass Pro Shops Outpost, a 12-screen Cobb Theatres, a 144-room Marriott Autograph Collection hotel branded The DAYTONA®, a 105-room select-service Fairfield Inn & Suites by Marriott and a 276-unit luxury apartment community.

Shaner Hotel Group, along with Prime Hospitality Group, is designing, developing and managing the two hotels-Fairfield Inn & Suites along with the Autograph Collection hotel—The Daytona.

Other tenants recently announced include P.F. Chang’s, Kilwins Confections and Hy’s Toggery, a nearly 50-year-old family-owned retailer specializing in southern outerwear, performance clothing and modern classics.

View of the Daytona International Speedway
View of the Daytona International Speedway

In its role as general contractor,  VCC has worked on several other retail and mixed-use projects in Florida, including Tampa Premium Outlets, Coconut Pointe and St. John’s Town Center.

“We are honored that ONE DAYTONA brought us on board to help with this one-of-a-kind development,” said Derek Alley, senior vice president of VCC. “We are excited to work on such a unique and fun project that will ultimately change the Daytona Beach area landscape and will serve as a top destination for the local community and visitors from around the world.”

Located at the intersection of I-95 and I-4 across from the Daytona International Speedway, ONE DAYTONA is slated to open in fall 2017.

Image: ONE DAYTONA overview


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.