Florida Coast Equipment continues growth with purchase of Crystal Tractor & Equipment’s Kubota dealership in Kissimmee  

Kissimmee FCE

With what it describes as a single focus on enhancing the customer experience, Florida Coast Equipment (FCE) is continuing its growth as the Sunshine State’s premier Kubota dealer by announcing the purchase of Crystal Tractor & Equipment’s Kissimmee location on Feb. 3.

The announcement ensures that customers in Osceola County will receive best in class product support for years to come, FCE says.

“We are excited to come to Kissimmee because we believe great things happen when you put customers first,” FCE president Todd Bachman said in a statement. “At Florida Coast Equipment, our team is committed to delivering superior customer service with unrivaled product support.”

For the last 10 years, FCE and Big Orange Rental has been one of the nation’s top volume Kubota dealerships.  The team at Florida Coast was recently named an Elite Kubota Dealership for the 8th consecutive year, an extremely difficult honor to achieve that Bachman said “requires tremendous focus and commitment from the entire organization.”

FCE vice-president Jason Watson said the company remains committed to being a local dealer of choice serving the community.

“At Florida Coast Equipment and Big Orange Rental, we understand and embrace the fact our customers choose to do business with us,” Watson said.  “No matter how much we grow, we’ll never stop fighting for that business.”

FCE and BIG ORANGE RENTAL is a family-owned and operated full-service Kubota dealership now serving 11 locations across the state (West Palm Beach, Ft. Pierce, Mims, Naples, Plant City, Land O’Lakes, Homestead, Apopka, Ocala and Lecanto.).

Founded in 1985, FCE has grown from a single dealership with two employees to Florida’s largest Kubota dealer and one of the top dealerships in the country.

For more than 30 years, the dealership has served large agricultural growers, builders and contractors of all sizes, nurseries, commercial landscapers, local and state governments, golf courses, HOAs, equestrian facilities, and estate homeowners in Monroe, Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Indian River, Okeechobee, Brevard, Seminole, Lee, Collier, Hillsborough and Pasco Counties.

FCE rents, leases, sells, repairs, services and provides parts for Kubota utility vehicles (America’s best-selling diesel utility vehicle), zero-turn, walk-behind, and stand-on mowers, tractors (#1 selling sub-compact tractor in the world), tractor-loader-backhoes, excavators (#1 compact excavator in the world), compact track loaders, skid steers, and wheel loaders, Toro Construction Equipment, Land Pride and Bush Hog rotary cutters, batwing mowers, and attachments.

It has been named an Elite Dealer eight years in a row and awarded the Top Volume Dealer award for seven years.


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