Here’s how to build your business in
Florida’s architecture, engineering
and construction community
You can achieve measurable results, within days
If you have upcoming events, business announcements,
appointments and opportunities, and wish to attract some quick
responses, you will be rewarded with publicity opportunities with
Florida Construction News.

Your message will reach 7,592 readers in the
weekly eletter*, and in the past month, the
Floridaconstructionnews.com website attracted
1,426 unique visits with 4,490 page views. As
well, there are extended opportunities in the
Florida Construction News online magazine.

There’s more. While we welcome news
releases and announcements from everyone,
advertisers will always receive priority. (We’ll
still publish plenty of non-advertiser supported
content, of course.) And we can provide you
with tracking data and response information so
you know how well your advertising is working.

Your one-time $395.00 investment provides:
• A block/banner advertisement in the weekly
eletter for four weeks;
• A banner advertisement (multiple pages) on
the floridaconstructionnews.com websites;
• Opportunity to highlight your event or busi-
ness in a guest column or news release; and
• Weekly response tracking reports.

For more information, please visit the
Your Business Promotion/Publicity page
at Floridaconstructionnews.com, or email
Chase: chaseconstruction@bellnet.ca.

You can also call toll free at 888-627-8717 ext 212.

* Data based on elist mailing March 10, 2016.

2 – SPRING 2017 — Florida Construction News




Coverings 2017 in Orlando April 4 to 7
North America’s largest tile and stone
exhibition features more than 65 sessions
Florida Construction News staff writer
C overings 2017, North America’s
largest tile and stone exhibition,
featured more than 65 sessions fo-
cused on the most pressing topics for
industry professionals from April 4 to
7 at the Orange County Convention
Center. The event offered advanced busi-
ness topics, as well as beginner-inter-
mediate discussions and a thin tile
mini-track. Tile Magazine reported that new
show elements included guided audio
tours, a NASCAR Racing Experience
and a reinvigorated social media
lounge. “The 2015 edition, which was the
last time Coverings was held at the Or-
ange County Convention Center, had
attracted the show’s largest crowd
since 2009, with approximately 23,000
attendees from more than 40 coun-
tries,” the magazine reported. “It
showed a 10 percent growth over the
previous year. The 2017 event ex-
pected to feature 1,100 exhibitors, pro-
moting their products to thousands of
distributors, retailers, fabricators, con-
tractors, specifiers, architects, design-
ers, builders and developers.”
There were 10 featured sessions
highlighting various topics from indus-
try leaders, including:
Eric Astrachan, executive director
of the Tile Council of North America,
who moderated the panel “Critical
Changes to Industry Standards,
Guidelines and Best Practices” with
participants Stephanie Samulski of
TCNA, Martin Howard, executive vice-
president of David Allen Company,
Inc., Kevin Fox, owner of Fox Ceramic
Tile, Inc., and Chuck Muehlbauer,
technical director, MSI + BSI. “Focus-
ing on the ever changing industry
standards and guidelines, the panel
provided attendees an overview of the
most critical recent changes to better
specify, sell, bid and install tile and
stone.” Beatrice Eiseman, executive direc-
tor of the Pantone Color Institute and
director at Eiseman Center for Color
Information and Training, shared in-
sights on the origin of color trends,
understanding upcoming trends and
assisted attendees in determining the
best choices to make when specifying
with color palettes in her session ti-
tled, “Communicating with Color/De-
sign: Inspiring and Defining Essential
Trends.” Edie Cohen, deputy editor of Inte-
rior Design magazine, sat down with
Hagy Belzberg of Belzberg Architects,
Denise Cherry of Assembly Design,
Jennifer Kolstad of Interior Architects
and DB Kim, hospitality designer for
“Design: A Global Affair.” As much of
these designers’ work took place
overseas during the economic down-
turn, this conversation centered
around the global influence on current
design trends within the U.S. and ad-
dressed tile and stone within these
current trends.

Vince Marazita, president and
owner of Stone Trends International,
discussed the state of the stone indus-
try in his session “Stone Trends: A His-
torical Perspective.” Focusing on
information, sourcing, marketing and
application trends in the stone industry
over the last year, topics included in-
ternational sourcing channels for nat-
Florida Construction News — SPRING 2017 – 3