suaded by expedited inspections and lower insurance rates that will offset the installation cost over time. “With the benefits of personal safety and a discount in insurance, it really is a win all the way around,” Tay- lor Morrison sales representative Dawnn Dollar told the Daily News. “With as many seasonal homeowners as we have here, [the sprinklers] really served to be a piece-of-mind thing. We’ve had a positive response to it.” MBE and RFP/Bidding Opportunities ads will get attention where they count in Florida Construction News Notices for Minority/Women Business Enterprise (MBE) and Request for Proposals/Bidding opportunities (including sub-trade invitations) can be highly effective in the combined online and eletter editions of Florida Construction News. Estero’s fire safety officials are banking on an ordinance to bolster these “wins” throughout the town while tackling its home fire problem. The news story reports that an eco- nomic impact study commissioned by Estero Fire Rescue concluded that Es- tero has a high percentage of elderly living in expensive homes. Therefore, notes the study, fires there will lead to more deaths, injuries, and damage than what’s statistically seen across the state or the U.S.. Home fire sprinklers, notes the study, have the ability to “reduce fire fatalities from 25 expected deaths per 10,000 fires to less than five deaths,” states the news report. Since many of Estero’s homes are new and likely built with lightweight construction materials that burn hotter and faster than tradi- tional lumber, sprinklers can rapidly cut the risk of fire death or injury. If your notice is time-bound, we can promote it through a special e-letter mailing to our list of 9,000 names including contractors, sub-trades, suppliers and others connected with the industry. We don't mind sending out special announcement emails because work and business opportunity notices are always welcomed by our readers. The fees are reasonable: Just $300 for your notice to run two weeks on the Floridaconstructionnews.com website and in two editions of the Florida Construction News e-letter, with a bonus (if you wish) special mailing to the entire list. If you want longer or more extensive notifications, we can publish your notice in the Florida Construction News magazine and send out additional notifications, all for the rate for the magazine advertisement size you select. For more information, call Brooke McDonald at bmdonald@floridaconstructionnews.com or phone (888) 627-8717 ext 208 Florida Construction News — SEPTEMBER/OCTOBER 2015 – 23