Legoland Florida, a theme park in Winter Haven, Florida, said it will build a 152-room hotel on its property by 2015, reports The Associated Press.

A brightly-colored Lego-themed hotel is expected to draw more visitors for longer stays to Winter Haven, a small city in Polk County about 80 kilometres from Walt Disney World.

According to artist renderings distributed at a recent news conference, the four-story Florida hotel will look a lot like the one in Carlsbad, Calif., but Jones said the new hotel would be more innovative and have several different features for Lego fans.

Legoland Florida is based on the building-block toys and has rides and attractions geared toward ages 2 to 12. The Winter Haven location is one of five Lego-based theme parks in the world, and the company’s largest. The Florida location has expanded several times in two years, adding a “Star Wars”-themed area, a water park and a new ride and interactive play area based on the company’s popular Legends of Chima product line.

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